Jun 28, 2019


  • Chapeau! x The Sufferfest for Ride London 100
  • Chapeau! x The Sufferfest for Ride London 100
  • Chapeau! x The Sufferfest for Ride London 100

This summer sees the seventh running of the increasingly popular Prudential Ride London event. Taking place on the first weekend of August, 25,000 amateur cyclists will depart London to take on the Surrey Hills. With the hills vanquished they will welcomed home by thousands lining the streets all the way to the Mall. Ride London has quickly become a favourite date on the calendar of cyclists, following in the footsteps of the prestigious London Marathon. A unique atmosphere, closed roads and collective camaraderie have made this sportive one of the most sought after tickets on the planet.


Achieve Your Goals

Whether battling torrential downpours or basking in hot sunshine, a never-ending sea of cyclists tackle the 100 mile course every year. Whilst not as challenging as the Etape du Tour or as gruelling as the Haute Route, Ride London is an event that many will train hard for. From novice pedallers raising money for charity to seasoned racers aiming for record breaking times, the event sees a broad range of cyclists riding together – each in their own personal battle.

Principally the event is about fun, the rare spectacle of roads closed to cars and cyclists as far as the eye can see is reason enough to celebrate. But training for the 100 miles will help you make the most of that opportunity. Training isn’t the preserve of elite athletes, we can all get something from a structured programme. Whether you’re looking for some help to survive the course, needing a kick to keep the pace with faster friends or aiming for KOMs, it’s not too late to get some training in. 

Indoor Training with Results

With a little of a month until the big day you may have a dawning realisation that you've not trained enough. But don't fear, you have plenty of time to achieve your goals, especially since we have partnered with The Sufferfest to bring you can exclusive Ride London Training Plan. The Sufferfest is a complete training solution designed to maximise your potential. Designed by professional coaches, the workouts and training plans are crafted to maximise your training time in an easy and addictive to use app that helps you get results.

Don’t be frightened by the name, The Sufferfest is designed to make the most of your own personal fitness levels. You will hardly have time to notice the effort with real pro race footage putting you in the middle of the action as you ride. Every workout has its own story, with arch rivals, epic battles, and nail-biting sprint finishes. Pair that with killer soundtracks and you'll almost forget how much it hurts.

Exclusive Training Plan

We have worked with The Sufferfest to bring you an exclusive 4 week "oh sh**, it's only 4 weeks until Ride London" Training programme. Not only that, they’ve kindly offered to give every Chapeau! Ride London entrant a free one month trial of The Sufferfest to get you started! We’re also giving a 15% discount to everyone that signs up to the training plan. That way you can make sure you’re looking sharp for the big day once your legs are primed to rip up the road.

How does it work?

To sign up for this exclusive offer, simply sign up to our newsletter here. You will receive an email with your Chapeau! 15% discount promo code, your The Sufferfest promo code and instructions for how to activate your free training plan.

With the whole of June to prepare yourself you'll be fighting fit in no time and ready to show off your Chapeau! gear to the adoring crowds. Why not take a look at our latest additions to the shop as a little treat to yourself!