TO THE FIRST TIMERS, CAFÉ RIDERS,
CLUB RACERS AND DEDICATED TRAINERS.
CHAPEAU!

Who we are

We will never tell you what to do, but we would love to remind you about the joy of cycling. Whether you’re a beginner finding your way, the dedicated trainer burning up the miles or the café stop connoisseur earning the calories.

We don’t believe in stereotypes. Racers like cake, fair weather riders go fast. Whoever you are, whatever you ride and however often you do so we want you to feel great, look sharp and have fun.

We founded Chapeau! because we’d had enough of bright, shapeless and inadequate gear. We set out to create cycling apparel that we would be proud to be seen in, on the bike and at the café stop. We wanted gear in a style and cut that was both classic and contemporary and performed as well as the best.

We want what you want. To ride bikes.

Chapeau!

'Chapeau' translates as ‘hat’ but it means far more. Used to indicate respect for a fellow cyclist’s efforts, achievement or endeavour Chapeau! is a spoken doffing of the cap.

Respect and encouragement are qualities we admire in cyclists. We believe in always greeting a fellow cyclist, whether with a nod, a wave or a cheery hello. The spirit of inclusivity and fellowship makes cycling an individual sport that we’re proud to be involved in.

To all fellow cyclists who obsess over their gear, who cajole themselves to head out early, who drink cappuccino after 12, who covet other bikes but remain staunchly protective of their own — Chapeau!

Our approach is guided by three core principles,
a philosophy if you will.

1
A modern and
timeless sense
of style

We aim to create cycling apparel with modernity, detail and personality. Made well, fit for purpose and great looking.

2
a focus on
inclusivity, respect
and enjoyment

We want every cyclist to enjoy every ride. We want to inspire the belief that everyone can have a great time on a bike.

3
STRAIGHT TALKING,
CONFIDENT AND PASSIONATE ABOUT CYCLING

We have a point of view but we’re not judgemental. There’s no codswallop, you’ll never have to decipher the meaning in what we say.